Expert Practice Forum

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Expert Practice Tool Belt

Shaping Strategy with Your Expertise

An interactive reflection workbook for subject matter experts

The key idea: Strategic influence is not about becoming less technical or trying to make every decision. It is about deciding where you want your expertise to shape strategy, understanding the wider context, and connecting your judgement to the choices, trade-offs and outcomes that will make a difference.

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1How much strategic impact do you want?

Not every expert wants or needs the same strategic impact. Choose the level closest to the contribution you would like to make over the next 12 months.

2Assess your current position

Think about your work today. Choose Often, Sometimes or Rarely for each statement. Mark your two strongest areas and the two that most limit the impact you want.

I understand our strategic priorities and how my expertise connects to them.

How often?

I understand the customer, market, regulatory or competitive forces affecting my area.

How often?

I translate technical issues into implications for value, risk, cost, customer, speed or growth.

How often?

I can make a recommendation when evidence is incomplete, while making assumptions and trade-offs explicit.

How often?

I know who shapes important decisions and what matters to them.

How often?

I am involved early enough to shape options, not only asked to implement them.

How often?

I have relationships outside my technical function that broaden my context.

How often?

My organisation expects and enables experts to contribute to or challenge strategic thinking.

How often?

Strengths selected: 0 of 2. Areas limiting impact: 0 of 2.

See the whole system. Some barriers are yours to work on. Others sit in the system around you.

3What’s getting in the way?

Tick anything that feels familiar. This is not a score. The aim is to separate personal patterns you can change from organisational conditions you may need to navigate or influence.

Personal patterns

Organisational conditions

4Where do you want to have more influence?

Think about the next 6–12 months. What issue, decision or opportunity would benefit from your expertise being heard earlier or more strongly?

What impact do you want to have?

Choose the most important impact.

5Broaden your lens: a Market Context scan

Thinking about the strategic issue or opportunity you identified above, assess your understanding of each lens as it relates to your strategic choice.

Outcome

What strategic, customer or market outcome are we trying to achieve?

My understanding
Current strategy

What are the current strategic priorities and how might they change in the next 2 to 5 years?

My understanding
Outside world

What customers, competitors, regulation, technology or external trends matter?

My understanding
Value & trade-offs

What benefits, cost, risk, speed, growth or reputation trade-offs may be impacted?

My understanding
People

Who decides or shapes this? What are they accountable for or concerned about? Who may be impacted by this?

My understanding
Timing

Why now? What happens if we do nothing? Or delay?

My understanding
My expertise

What does my expertise reveal that may not be obvious to others?

My understanding
Capability

What is the organisation’s current capability (capacity, skills, knowledge, systems, technology, culture) to deliver on this?

My understanding
Choose your strategic move. Do not try to become “more strategic” in general. Choose the move that fits your gap, decision and audience.

5bSelect techniques that fit your situation

Choose one or two techniques that would most directly address the gaps you identified above.

Develop strategic thinking

Increase strategic influence

Techniques selected: 0 of 2.

6Turn one gap into one strategic influence experiment

Choose one real decision or issue in the next two weeks. Change one thing about how you think, how you enter the conversation, or how you frame your expertise.

The decision / issue I want to influence
The impact I want to have
My biggest obstacle
The technique I will try
With whom / in what forum
What I will do differently
I will know it helped if

7My first step in the next 48 hours

Strategic influence grows when expertise is closely connected to discussions about context, trade-offs and decisions — not when the expert simply adds more technical detail.

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